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Signify positions WiZ for broader mass market appeal than Hue, with lower prices (UPDATED) | LEDs Magazine
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Philips Color and Tunable White R20 45W Equivalent Dimmable Smart Wi-Fi WiZ Connected LED Light Bulb 567123 - The Home Depot
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WiZ IZ0026023 60 Watt EQ A19 Smart Wifi Connected LED Light Bulbs/Compatible with Alexa and Google Home, no Hub required, Dimmable Soft White, 3 Count - - Amazon.com
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Philips Smart Wi-Fi LED review: You don't need a bridge to operate this line of smart bulbs | TechHive
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